16 April 2012

Bicycle Music Video Broadcast to 2M+ Twitter Followers

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Video Promotes San Francisco Bay Area’s 18th Annual Bike to Work Day, May 10, 2012

Business Wire
April 16, 2012 12:52 PM Eastern Daylight Time

OAKLAND, Calif.–(BUSINESS WIRE)–The San Francisco Bay Area’s 18th Annual Bike to Work Day’s video is being broadcast to 2M+ Twitter Followers. Produced by Beyond Pix and Emmy award winning director, Tony Welch, the video will spread the word about bicycling in the Bay, encouraging more riders to participate in the annual Bike to Work Day. The bicycling encouragement event attracts hundreds of thousands of riders and will be held on May 10, 2012. This 3-minute music video, ‘The Cycle Beat,’ playfully combines soft pop with rap to promote bicycling.

Cameo appearances by notable bay area residents gets the message of bicycling out to a broad base of riders from competitive to casual to newbie. Veronica Belmont, technology and gaming-centric video host, makes a guest appearance in the video to show her support for bicycling. Other appearances include Evan Bailyn, bestselling author of Outsmarting Google; Tammy Camp, a well-known private equity advisor, described by Forbes as the “Lara Croft of the web”; Bay Area Air Quality Management District’s Principal Environmental Planner, Joseph Steinberger; and Scientist Darya Pino, whose website, Summer Tomato, was named by TIME magazine as a top healthy eating website in 2011. Additional appearances by Maggie Mason, author of No one cares what you had for lunch: 100 ideas for your blog, publisher of Mighty Girl and co-founder of Mighty Events; Chris Baty, motivational speaker and author of No Plot? No Problem!; and rounding it off, Joh Rathbun, a sports and travel writer and professional mountain bike rider.

The song is produced by Mixman Shawn and performed by Giju John, an award winning recording artist and former world champion Salsa dancer featured on ESPN. John lends his voice to ‘The Cycle Beat’ alongside newcomer, Rebecca Dharmapalan, and rapper, Jaz.

The San Francisco Bay Area’s annual Bike to Work Day is made possible through the generous support of presenting sponsors: 511.org, Metropolitan Transportation Commission, and Kaiser Permanente. Additional support provided by the Bay Area Air Quality Management District, Chipotle, Clif Bars, Beyond Pix, REI, Adobe, TypeKit, BikeMS and the Bay Area Bicycle Coalition.

For information, visit 511.org or www.youcanbikethere.com or follow us on Twitter @biketoworksfbay hashtags: #SFbiketowork, #biketowork. To view the music video, visit http://www.youcanbikethere.com/video.

(Images, video and interviews available)
Contacts
Bay Area Bicycle Coalition
Diana Rohini LaVigne
Event Spokesperson
LaVigne@post.harvard.edu
or
Mai Le, 415-787-BTWD [2893]
Event Producer Bike to Work Day
maile@bayareabikes.org

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