Giju John, a pioneer in the Latin-Indian fusion genre, released his latest music video to the track “Más Bhangraton” worldwide July 11. The video was unveiled at a launch event at Alberto’s Night Club in Mountain View, Calif., to a packed crowd of fans and close friends.
Sticking to his signature Latin-Indian style, this track showcases a blend of bhangra and reggaeton, featuring Mixman Shawn, another performing artist from the Bay Area.
The event featured dance shows by two of the Bay Area’s rising star teams — Boogie Wonders and BollyX — delivering a unique fusion experience to the audience.
After the video premiere, John and Shawn took to the stage for an energetic live performance of the song joined by BollyX dancers. The party went on with D.J. Karry spinning the top 40s, Bollywood and salsa.
“The intention of having a launch party for this music video,” John said in a statement, “was to bring together the music enthusiasts in the Bay Area — especially those who appreciate global fusion — to showcase the video in an exclusive way, and also provide an opportunity to interact with the artists and team behind this project.”
Having produced five music videos and several music tracks under his label Beyond Dreamz Entertainment, John is steadily making headway in his mission to bring the Latin-Indian genre to the mainstream, which he says is a captivating blend that combines the best from two of the most popular music styles and cultures.
One of the highlights of the “Más Bhangraton” music video is the choreography that reflects the upbeat feel of the song. John roped in choreographer Joya Nandy Kazi, who took elements from hip-hop and bhangra to come up with an impressive choreography featuring dancers from Los Angeles.
The video was directed by Bing Bailey, an Irish filmmaker based in Los Angeles and best known for “Portrait of a Zombie,” and produced by Laura Bailey.
For more details on Giju’s music as well as movie projects, visit www.gijujohn.com.